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The Conversion Report helps businesses better understand top Lead Sources, Programs and Campaigns driving their website traffic. Pumping money into marketing, such as trade shows, pay per click advertising, SEO and more drives people to the front door of your business, your website. But, what That's half the battle. What happens once they get there? How do you know which primary marketing channels and campaigns are driving website activity and which channels yield the highest conversions?

Lead Liaison's in-depth tracking engine watches Prospects as they flow through the funnel from visitor to customer. As visitors convert through each key stage Lead Liaison calculates conversion percentages for Lead Sources, Programs and Campaigns and identifies which Prospects progress through the funnel. These stats are packaged up into our Conversion Report, which is explained in more detail below. 

Accessing the Conversion Report

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