Overview

Fulfillment Actions are one or more actions that can be applied to a Prospect once they exhibit a specific behavior, such as download a document, visit a web page, submit a form, watch a video, etc. Fulfillment Actions are added directly inline with marketing assets (Web Form, Trackable Content, Videos, etc.) and eliminate the need to create a full Automation - making it much faster and easier to integrate automation with your marketing efforts. Fulfillment Actions are triggered in true real-time, with emails sending within one (1) minute, and give you the ability to have very granular level control over actions related to specific marketing items. 

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To view your Fulfillment Actions do the following:

• Navigate to Automation > Fulfillment Actions
• From this page, you can Edit, Deactivate, and Delete your Fulfillment Actions

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Notes

• All actions execute in real-time with the exception of the Send Email action, which could take up to one minute to send. 
• For an Email (Open) activity, Fulfillment Actions will only trigger on the first email open.
• Fulfillment Actions are available for customers with a license to marketing automation and visitor tracking.