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Fulfillment Actions are one or more actions that can be applied to a Prospect once they exhibit a specific behavior, such as download a document, visit a web page, submit a form, watch a video, etc. Fulfillment Actions are added directly inline with marketing assets (Web Form, Trackable Content, Videos, etc.) and eliminate the need to create a full Automation - making it much faster and easier to integrate automation with your marketing efforts. Fulfillment Actions are triggered in true real-time, with emails sending within one (1) minute, and give you the ability to have very granular level control over actions related to specific marketing items. 

Where Can

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Fulfillment Actions be Added?

Fulfillment Actions can be added to the following marketing assets and behaviors:

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• All actions execute in real-time with the exception of the Send Email action, which could take up to one minute to send. 
• For an Email (Open) activity, Fulfillment Actions will only trigger on the first email open.
• Fulfillment Actions are available for customers with a license to marketing automation and visitor tracking. 
• When updating a set of Fulfillment Actions and adding a new action, only repeatable actions will trigger if the same Prospect triggers the Fulfillment Action again. One-time actions added after a Prospect has triggered a set of Fulfillment Actions will not get applied if the same Prospect triggers the Fulfillment Actions.