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- Completed = The percentage of people who have completed this automation. For example, if the automation has 100 Prospects, and 57 of them have had all actions applied, then the value here would be 57%. This value is only shown if the automation has run at least one time and is not in draft mode.
- Effectivity = How your automation is performing against industry standards. Stars are based on taking the % of the Automation Click-through-rate divided by the industry standard click-through rate. For example, suppose your industry is "Software and Web App", with an industry average of 2.44%. If one of your automations has a click through rate of 1.89%, then the Effectiveness rating is 1.89/2.44 = 77%, which would get 4 stars. Notice the 1 star range is 30% (not 20%). Industry standard click-through rates are listed at the bottom of this page.
- 0%, no stars
- > 0% and < 30% 1 star
- >= 30% and < 50% 2 stars
- >= 50% and < 70% 3 stars
- >= 70% and < 90% 4 stars
- >= 90% 5 stars
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- The “Opens”, “Clicks”, “Unsubscribes”, and “Bounces” values under the Details column are clickable. When clicked a grid at the bottom is displayed with activities for emails sent from this specific action. For example, if the user clicks the “Opens” icon, then we'll filter the “Unique Email Opens (Initial Open)” grid by all people who have opened an email sent from this specific action.
- For the “Send Email” action, if the default condition has a selected email campaign, we show the name of the email campaign in this format: [Send Email:] [Email Campaign Name]
- For the Order, In Stage, Pending, Applied or Dismissed columns, all the values shown are for all people within the automation, both known and unknown.
Email Benchmarks (Industry Standard Email Stats)
| Industry | Open | Click | Unsub |
| Agriculture and Food Services | 25.18% | 3.23% | 0.28% |
| Architecture and Construction | 25.10% | 3.00% | 0.36% |
| Arts and Artists | 27.46% | 2.88% | 0.27% |
| Beauty and Personal Care | 19.02% | 2.15% | 0.33% |
| Business and Finance | 21.43% | 2.76% | 0.24% |
| Computers and Electronics | 21.30% | 2.36% | 0.30% |
| Construction | 22.56% | 1.98% | 0.44% |
| Consulting | 19.59% | 2.41% | 0.28% |
| Creative Services/Agency | 22.67% | 2.77% | 0.36% |
| Daily Deals/E-Coupons | 13.73% | 1.84% | 0.10% |
| eCommerce | 16.80% | 2.50% | 0.22% |
| Education and Training | 21.98% | 2.79% | 0.20% |
| Entertainment and Events | 21.50% | 2.39% | 0.27% |
| Gambling | 16.56% | 3.02% | 0.15% |
| Games | 21.60% | 3.27% | 0.23% |
| Government | 26.39% | 3.64% | 0.12% |
| Health and Fitness | 22.50% | 2.85% | 0.37% |
| Hobbies | 28.85% | 5.43% | 0.22% |
| Home and Garden | 24.78% | 3.82% | 0.37% |
| Insurance | 20.27% | 2.12% | 0.23% |
| Legal | 22.73% | 2.97% | 0.22% |
| Manufacturing | 22.86% | 2.53% | 0.35% |
| Marketing and Advertising | 18.41% | 2.09% | 0.28% |
| Media and Publishing | 22.32% | 4.59% | 0.12% |
| Medical, Dental, and Healthcare | 22.69% | 2.53% | 0.29% |
| Mobile | 19.82% | 2.17% | 0.37% |
| Music and Musicians | 22.91% | 2.91% | 0.29% |
| Non-Profit | 25.26% | 2.84% | 0.19% |
| Other | 23.30% | 2.96% | 0.27% |
| Pharmaceuticals | 20.34% | 2.68% | 0.21% |
| Photo and Video | 26.63% | 4.01% | 0.39% |
| Politics | 22.96% | 2.35% | 0.21% |
| Professional Services | 20.94% | 2.68% | 0.30% |
| Public Relations | 20.02% | 1.67% | 0.22% |
| Real Estate | 21.66% | 2.02% | 0.32% |
| Recruitment and Staffing | 19.94% | 2.32% | 0.30% |
| Religion | 26.24% | 3.29% | 0.12% |
| Restaurant | 21.92% | 1.24% | 0.28% |
| Restaurant and Venue | 22.17% | 1.40% | 0.40% |
| Retail | 21.55% | 2.66% | 0.28% |
| Social Networks and Online Communities | 21.85% | 3.50% | 0.23% |
| Software and Web App | 21.55% | 2.44% | 0.39% |
| Sports | 25.89% | 3.54% | 0.27% |
| Telecommunications | 21.42% | 2.50% | 0.28% |
| Travel and Transportation | 20.68% | 2.31% | 0.24% |
| Vitamin Supplements | 17.45% | 2.05% | 0.27% |