- Setup DKIM/DomainKeys
- Send from a dedicated IP address, not a shared IP address
- Start by warming up your IP address and sending a small amount (<1,000) of messages
- Process hard and soft bounce emails and test
- Check blacklist records occasionally to make sure your dedicated IP address is not on any lists
- Make sure you tag your contacts with a lead source
- Segment current and future contacts by building Lead Liaison Target Lists
- Build several landing pages and web forms to increase lead capture and build subscribers
- Keep web form fields simple
- Send a text representation with your html email
- Monitor feedback loops and resolve spam complaints
- Avoid using spam-like words ("free") in your messages
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