Social Append

Overview

Lead Liaison uses data from over 110 social networks to append Prospect profiles with a rich set of social information. Social information can be used by sales to provide more intelligence during the sales process. Marketing can use the social data to better segment their database and target communications. Lead Liaison provides a "Free Tier" of social appends with your account, which is reset on the 1st of every month. Social appends can happen individually as Prospect Profile pages load or match your entire Prospect database. 

Pricing

For each social append past your Free Tier .01 Purchase Credits are deducted from your account.

Viewing Social Profiles

Lead Liaison uses a Prospect's email address to search over 110 social networks, based on what's been enabled, and adds the social intelligence to the Prospect's Profile. As long as the settings are enabled by your Lead Liaison Admin a person's social profile will load while loading the Prospect Profile page. Learn more about the Prospect Profile page here

Highlights of the Prospect's social profile are at the top of the page as shown in the screenshot below.

Things to Keep in Mind

  • The default photo will always be the person's LinkedIn photo if it is available. 
  • The information on the top (header) of the Prospect Profile page is social data and is separate from the Prospect's standard fields.

The default photo will always be the person's LinkedIn photo if it is available. 

To see the social profile details, click the gear inside Details, then in the top change the dropdown from General to Social. 

Segmenting

In addition to demographic and behavioral segmentation Lead Liaison also supports social segmentation. When building a segmentation, enter the social network into the search box to view an array of segmentation options for the given social network.  

Settings

Access the Social Append settings by going to Settings > App Setup > Social. Settings are described below:

  • Enable social append= Turns on the social append feature. 
    • Automatically append social data when loading Prospect Profile = Automatically loads the Prospect's social profile information when the Prospect Profile page is loaded. 
    • Automatically append social data to all Known Prospects = Appends social profiles to your entire database of Prospects. Lead Liaison will attempt to match up to 500 Prospects per day. For example, if you have 5,000 Prospects in the system it will take 10 days to append all records with social profiles. See "Modes of Operation" below if you'd like more social append results. 
    • Allow deduction of Purchase Credits for social appends past X = The value, X, is defined by your Agreement with Lead Liaison and is called the "Free Tier". If this switch is enabled then Purchase Credits will be taken away when your account exceeds the Free Tier for social matches. 
  • Data settings 
    • Do nothing = Does not update any Lead Liaison Standard Fields with social information. 
    • Update standard fields with social data if standard field is empty = Updates Lead Liaison Standard Fields with social data only when the Lead Liaison Standard Fields are empty.
    • Overwrite standard fields with social data = Always overwrites Lead Liaison Standard Fields with social data, regardless if a value exists or not. 

Proceed with Caution

When enabling the "Automatically append social data to all Known Prospects" switch please keep in mind the number of Prospects you have. If you go past the Free Tier you'll be billed for social appends at a rate mentioned at the top of this documentation page.

Click the gear and Social Networks button on the top right to select which social networks are important to your business as shown in the screenshot below:

Modes of Operation

When loading the Prospect Profile page there are two possible responses for social lookups.

  • Success Response
  • Try Again Response

A Success Response means Lead Liaison successfully retrieved a social profile. When a Try Again Response occurs it means Lead Liaison did not retrieve a social profile. Lead Liaison can automatically populate the social profile when it becomes available (usually within 24 to 48 hours) or the user can try again after 3 months. To populate the profile when it becomes available contact your Lead Liaison Client Success Manager who can provision your account with these settings.  

Updating Social Profiles

Once a social profile is created it is updated:

  1. every three (3) months automatically by Lead Liaison or
  2. if the "Automatically append social data to all Known Prospects" switch is turned on in the Admin settings or
  3. when the Prospect Profile page is loaded after three (3) months from initial append.