Follow the CAN-SPAM Act Requirements

Any companies not following CAN-SPAM compliancy will be in violation of their contract and subject to disengagement with Lead Liaison.

  • Provide a way for your subscribers to opt-out of receiving future e-mails.
  • Make sure your e-mail includes your physical address.
  • Make sure the e-mail header information clearly identifies your business and does not mislead your audience in any way.
  • Make sure your e-mail subject line isn't misleading.
  • Make sure your e-mail clearly states that the e-mail is a solicitation unless you have permission.
  • Make sure your e-mail complies with any applicable guidelines for sexually oriented material.