Lead Liaison's social posting allows users to post to multiple social networks on behalf of multiple people at one time. Premier social networks are supported, specifically LinkedIn, Facebook and Twitter. Link click analytics to measure social network ROI and advanced scheduling (posting at future dates/times, the Buffer) capabilities are also included.
Social network accounts can be added in bulk by an Admin or individually by each user. To add a social network go to the "Connectors" section within Lead Liaison by doing the following:
To add a LinkedIn Company Page to Lead Liaison to post to your company page do the following:
Due to the nature of Facebook's API, we cannot post to personal Facebook accounts. However, you will still need to connect your personal account for our system to access the Fan Page.
When adding a Facebook account to Lead Liaison there is a step that asks if you want to allow Lead Liaison to manage your Facebook pages. If that step is overlooked, this will prevent Lead Liaison from reading the pages. Fortunately, you can change this setting in your Facebook account at a later time by doing the following:
Each social network account can be individually configured. To configure an account click on the name of the social network account you'd like to configure. A drop down menu will appear similar to the one below:
Settings are as follows:
To post a single message on behalf of multiple social network accounts do the following:
When posting messages to LinkedIn the message will take up to 1-2 minutes to show up. The message will be visible on the LinkedIn home page for the posting account under "Your Updates".
To set the Program/Campaign, use a Draft message, add an attachment and set the location of the post access the set of buttons on the lower left corner of the social posting box.
Lead Liaison uses Programs and Campaigns to help marketers track effectiveness of their marketing efforts and measure ROI. Programs and Campaigns are discussed in detail here. Lead Liaison will keep track of the First Touch Program and First Touch Campaign if the initial visit to your company's website comes from the visitor clicking a link in your social media post. Lead Liaison also records every touch, not just the First Touch, to give marketers a comprehensive overview of the impact of their marketing efforts. Click the Organize icon to add a Program and Campaign to your social post:
To add an attachment to your social post click the Attachment icon (paperclip)
To save a draft click the disk icon on the bottom right of the message window as shown in the image below:
Click the draft folder and select the insert icon next to the draft message you want to insert. To delete a draft message click the garbage can icon next to the draft message you want to delete.
To add a location to the social post click the location icon.
Depending on the browser you are using, you must authorize your browser to allow geolocation tracking. A browser prompt will appear that requires you to allow geolocation. Make sure to do this after adding a location. You may need to refresh your browser window when done.
Lead Liaison allows advanced posting methods such as scheduling and buffering. Each method and the process is explained below:
Scheduling social posts is a good way to plan ahead and time social posts with key events or days/times. To schedule a social post do the following:
To view your scheduled messages do the following:
Lead Liaison provides an innovative approach to posting social media messages called the "Buffer". The Buffer is like a gas tank. Based on the Buffer Capacity (like 15 gallons in a gas tank) the Buffer will tell the user how low their social message queue is. For example, if the user defines a Buffer Capacity of 100, and there are 50 messages in their queue (note, one post at the same time to multiple social networks only counts as one toward Buffer Capacity), then the Buffer will show 50%. The Buffer is a good way to set social posting on cruise control. To access the Buffer settings and configure your Buffer do the following:
To turn the Buffer on flip the switch! Optionally enable Lead Liaison to notify Admins when the Buffer capacity is low (<10%). The Buffer "tank" is shown in a bar graph at the bottom of the settings section and also on the social post page in the top right corner.
The Social Automation box configures the Buffer capacity, frequency and times for which you want to automate your social posts using your Buffer. Settings are described below:
To select multiple times to post from the Buffer hold down the Ctrl button on your keyboard and select the times from the window with your cursor. Make sure to click the Update button once you've selected your posting times.
To add a message to your Buffer from the social post page click the orange circle on the bottom right of the message box and click the Post button once you're ready to add it to your Buffer.
When messages are added to the Buffer they are delivered in the order they appear in the Buffer (messages on top go out first). By default, the Buffer is a FIFO (First In First Out) queue. In other words, older messages will get delivered first. However, the order of message delivery can be changed by dragging/dropping messages in the Buffer Queue. To change the order of message delivery do the following:
When the Buffer is low (< 10%) a daily notification email will be sent to every user with Admin rights. The daily notification is sent at 2AM Central time. The notification email looks like this:
To manage your social posts do the following:
To sort messages click on any of the column headers. To filter messages start typing in the text field below the header or use the drop down.
Note, we'll show up to four (4) accounts under the "Post As" section. All accounts used to post the message are shown at the bottom under statistics once the Message itself has been clicked.
To delete one or more Scheduled, Buffered or Draft message(s) do the following:
A Canned Message is a pre-created message that can be used in a social post. Canned Messages eliminate the need to retype a message every time. Suppose your company is attending a big event, such as a tradeshow, multiple times a month. Instead of retyping the message, insert a Canned Message then modify it to your liking. Similarly, used Canned URLs to re-use links in your social posts.
Canned URLs are not automatically shortened and are not encoded for tracking.
To insert a Canned Message or Canned URL click the Canned Message/URL icon on the social post page:
To create or delete a Canned Message or Canned URL do the following:
Lead Liaison tracks prospects that engage with your social media posts. Each time a prospect clicks a link in your social media post Lead Liaison records this behavior and adds it to the list of behavioral actions on the person's Prospect Profile (under the Activity tab). Lead Liaison can detect which social media network (Facebook, Twitter, LinkedIn, etc.) the prospect interacted with and record it in the table as shown in the screenshot below. Under the Activity column, click the Link Clicked link to see which link the prospect interacted with.
Lead Liaison makes URLs trackable (records activity history, statistics and memberships) for URLs entered into the "Enter link here" field and after clicking the "Insert" button. Any URL, even 3rd party URLs, are trackable when entered this way. The link does not have to point to your website.
URLs entered into the message body field as shown in the screenshot below and Canned URLs are not converted to trackable URLs.
Here's a description of the process Lead Liaison takes to make a link trackable:
Lead Liaison process for tracking engagement:
Things to keep in mind when tracking social media activity:
When a prospect interacts with your social media post Lead Liaison can automatically score them. To modify the lead score for this activity simply go to the out of the box lead scoring rules and set the value for Social Post Click as shown here.
Lead Liaison provides detailed stats on your social posts. Click on any message in the Manage Social Posts section to see stats for the individual message. Three tabs are available to keep your stats organized.
Original Link = The original link (before conversion to bit.ly) that was clicked in the Social Post. For example, there could be 3 total links in the Social Post. If one person clicked all three links then there would be three rows with the three links displayed.
Posted As = The account which was used (host) when the prospect clicked the link.
Total Clicks = Total number of clicks on the link through the specific Posted As account.
Unique Clicks = Number total link clicks that are unique through the specific Posted As account. For example, if someone clicked the same link twice it would count as 2 clicks but only one unique click.
A message will be sent to all social media accounts which have expired. An expired account is an account that cannot connect to Lead Liaison any longer. For example, if your password on your LinkedIn account changes and the password is not updated in Lead Liaison then Lead Liaison would trigger an expiration notification for the respective LinkedIn account.
Facebook and LinkedIn automatically expire their tokens every 2 months. Each Facebook/LinkedIn account will need to be re-authenticated after two months. This is a limitation imposed by Facebook and LinkedIn and not Lead Liaison.
The message sent to users and Admins will look similar to the one below. Here are a few other highlights of notifications for expired accounts:
Follow the directions below to Re-Authenticate an account:
This section describes the experience when posting on LinkedIn to both personal and company accounts.
In this case, the user posts a plain text message with no links or attachments.
In this case, the user posts a text message and attaches an image to the post.
In this case, the user types some text and links part of the text.
In this case, the user links text in their message and attaches an image to the post.