Historical Events are actions and/or behaviors that have occurred in the past. For example, if you'd like to nurture only prospects who have submitted a specific form you would select the "Submitted Form" Historical Event and drag and drop it to the canvas. Below is a description of all Historical Events.
Send & Track is Lead Liaison's email client plug-in for Outlook. See this section for more information on Send & Track. |
This Future Event (Trigger) applies to web forms that are built and hosted on Lead Liaison's infrastructure as well as existing web forms that are mapped to Lead Liaison Standard or Custom Fields. |
A Search Term is the phrase used by a website visitor in a search engine (Google, Yahoo!) when they initially found your companies website. |