Statistics provides valuable information on the performance of your automation.

Effectivity and Completeness

High level statistics are available on the Automations page, such as effectivity and completeness, as described below:

Stats Page

To view automation stats do the following:

Metadata

The stats page shows opens, clicks, unsubscribes, and bounces in a graphical view on the right when at least one Send Email action is in the automation. On the left, key runtime data is provided. Each metric is described below:

Email Activity Details

When hovering over any column the chart will also show a percentage value. This value is determined by taking the chart value and dividing it by the total number of emails sent by the automation. In the example below, this value indicates 23.5% of all emails sent from this automation were opened. 

Clicking any column shows detailed stats in the tables below. 

If Prospects are deleted from an automation or an associated list then they will not be shown in the detailed table view; however, their activity (opens, clicks, etc.) will still be shown in the graphical data.

Automation Actions

The Automation Actions section helps identify where Prospects are in the overall flow of the automation. Each column is explained below:

Stats are collected after February 7th, 2016 for all Send Email actions. Data is not available prior to this date.

Notes:

Email Benchmarks (Industry Standard Email Stats)

IndustryOpenClickUnsub
Agriculture and Food Services25.18%3.23%0.28%
Architecture and Construction25.10%3.00%0.36%
Arts and Artists27.46%2.88%0.27%
Beauty and Personal Care19.02%2.15%0.33%
Business and Finance21.43%2.76%0.24%
Computers and Electronics21.30%2.36%0.30%
Construction22.56%1.98%0.44%
Consulting19.59%2.41%0.28%
Creative Services/Agency22.67%2.77%0.36%
Daily Deals/E-Coupons13.73%1.84%0.10%
eCommerce16.80%2.50%0.22%
Education and Training21.98%2.79%0.20%
Entertainment and Events21.50%2.39%0.27%
Gambling16.56%3.02%0.15%
Games21.60%3.27%0.23%
Government26.39%3.64%0.12%
Health and Fitness22.50%2.85%0.37%
Hobbies28.85%5.43%0.22%
Home and Garden24.78%3.82%0.37%
Insurance20.27%2.12%0.23%
Legal22.73%2.97%0.22%
Manufacturing22.86%2.53%0.35%
Marketing and Advertising18.41%2.09%0.28%
Media and Publishing22.32%4.59%0.12%
Medical, Dental, and Healthcare22.69%2.53%0.29%
Mobile19.82%2.17%0.37%
Music and Musicians22.91%2.91%0.29%
Non-Profit25.26%2.84%0.19%
Other23.30%2.96%0.27%
Pharmaceuticals20.34%2.68%0.21%
Photo and Video26.63%4.01%0.39%
Politics22.96%2.35%0.21%
Professional Services20.94%2.68%0.30%
Public Relations20.02%1.67%0.22%
Real Estate21.66%2.02%0.32%
Recruitment and Staffing19.94%2.32%0.30%
Religion26.24%3.29%0.12%
Restaurant21.92%1.24%0.28%
Restaurant and Venue22.17%1.40%0.40%
Retail21.55%2.66%0.28%
Social Networks and Online Communities21.85%3.50%0.23%
Software and Web App21.55%2.44%0.39%
Sports25.89%3.54%0.27%
Telecommunications21.42%2.50%0.28%
Travel and Transportation20.68%2.31%0.24%
Vitamin Supplements17.45%2.05%0.27%