Overview

Lead Liaison provides a visual landing page designer to easily build rich, beautiful landing pages optimized around targeted marketing messages. Images, videos, HTML content, web forms and more can be embedded into your landing page.

It's a best practice to have a common look and feel to your landing pages so your customers and prospects recognize your company and your brand. If you intend to create several similar landing pages we suggest creating a landing page to use as a template. See the instructions below on how to clone the template and quickly deploy/publish the landing page.

Manage Landing Pages

To view essential information for your landing page do the following:

Shortened URLs, such as bit.ly, are equivalent to the original link and additional parameters, such as an email mail merge, will not work. When using additional parameters on a URL use the full URL instead of the shortened URL.

Editing a Landing Page

To edit a landing page do the following:

Using the Classic Landing Page Builder

Use the Classic Landing Page Builder for simple pages, such as page to host a video or form.

Using the HTML Landing Page Designer

HTML landing pages use Layout Templates to mirror your companies branding and website look and feel. 

Landing Page ROI

Landing pages are tracked as an Activity History event on a prospect's Prospect Profile page. Additionally, total landing page views, conversions and conversion rates are recorded. To view these key statistics for your landing page do the following:

Common Questions

I copied code from my website into the WYSIWYG when creating a HTML landing page but it's all messed up, what happened?

It's likely the path of your images and files used in your code is incorrect. The code you're copying is running on a different web server, with resources that point to something like http://your.domain.com. Code used in the WYSIWYG editor will now run on Lead Liaison's web servers. The WYSIWYG editor uses raw HTML and all resources in your code (referenced files, images, etc.) must be converted to use an absolute path instead of a relative path. View this resource  to understand relative vs. absolute paths.

Lead Liaison's Layout Template tool automatically converts all resources from relative paths to absolute paths. The HTML WYSIWYG editor is primarily intended for small snippets of HTML to pop into a Layout Template along with a form. 

My elements are appearing out of order on a mobile device

When the landing pages switch to responsive mode, elements are loaded in the order that they are placed on the page. For example, if you place a form on the page, and then a text box above the form, the form will load first and may push the text box down. To correct this, simply re-place the elements in the order they should load on the device. In general, it's best to create landing pages from top to bottom.