When Prospects unsubscribe from emails or have their Email Opt Out flag set it's possible they should still receive non-marketing communications. For example, system status or legal notification emails that should be delivered to all users/customers. Operational emails are also great for internal communications.
When an email is set as operational, the following will happen:
Lead Liaison provides a permission-based email marketing system. We require all prospects who receive your marketing emails to be opted in. Misuse of Operational Emails for purposes other than those stated in this guide can result in account suspension.
IS Operational | Is NOT Operational |
Critical system changes that require users to take action in order to keep using the product | Product updates and improvement announcements |
Shipping Info, Invoices | Webinar invites and reminders |
Password Resets | Permission Passes |
Order Confirmations, Order Delays | Holiday Card Emails |
System Status Notices | Marketing Emails |
Legally required notifications | Surveys |
Operational emails can only be sent to a list from Content > Emails. They are not accessible from an automation, fulfillment action, etc. This feature must be enabled on your account. If you have a need for this capability, then contact your Lead Liaison Representative for consideration and approval. |
