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Fulfillment Actions can be added to the following most tracked activities. The following are the most common marketing assets and behaviors paired with Fulfillment Actions:

  • Custom Activity (Trigger)
  • Emails (Open)
  • Emails (Click)
  • Landing Pages (View)
  • Landing Pages (Submission)
  • Trackable Content (Download)
  • Trackable Content (Conversion)
  • Videos (Watch)
  • Videos (Conversion)
  • Web Forms (Submission)
  • Web Pages (Visit)

Depending on your specific license, you may have additional assets that can trigger Fulfillment Actions. 

Adding Fulfillment Actions

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  • Navigate to Automation > Fulfillment Actions
  • From this page, you can Edit, Deactivate, and Delete your Fulfillment Actions
  • You can also Delete a¬†Fulfillment Action by opening it from the corresponding marketing asset and then clicking the Clear button as shown below.

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Fulfillment Actions on Prospect Profiles

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