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Fulfillment Actions can be added to the following most tracked activities. The following are the most common marketing assets and behaviors paired with Fulfillment Actions:

• Custom Activity (Trigger)
• Emails (Open)
• Emails (Click)
• Landing Pages (View)
• Landing Pages (Submission)
• Trackable Content (Download)
• Trackable Content (Conversion)
• Videos (Watch)
• Videos (Conversion)
• Web Forms (Submission)
• Web Pages (Visit)

Depending on your specific license, you may have additional assets that can trigger Fulfillment Actions. 

Adding Fulfillment Actions

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• Navigate to Automation > Fulfillment Actions
• From this page, you can Edit, Deactivate, and Delete your Fulfillment Actions
• You can also Delete a Fulfillment Action by opening it from the corresponding marketing asset and then clicking the Clear button as shown below.
  
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Fulfillment Actions on Prospect Profiles

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