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Managing Bounces and Opt Outs
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When a Prospect has the Email Opt Out or Bounced field set to Yes (True) they will never be emailed by Lead Liaison. These fields are two independent fields. Updating one field (manually or automatically) will not update the other. When either of these fields are set to Yes the system adds the Prospect to a Global Suppression list for your account. |
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If it's a soft bounce, the application will record the bounce but will take no action on the email address until it soft bounces multiple times. In case of a soft bounce our system tries to send the messages for 5 days. Attempts decrease over this time period (several delivery attempts during the first hour, then a couple times only during the 3rd day, etc.). If you try to send to an email address after 5 days of attempts with nothing but soft bounces, our system will try to send the email again.
A soft bounce normally happens when the receiving Mail Server is temporarily unable to receive the email. There are several reasons why this would happen. The following are reasons for soft bounces.
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Checking the Salesforce.com Standard Field called Email Opt Out on a Lead/Contact within Salesforce.com will automatically set the Email Opt Out field in Lead Liaison to Yes. Similarly, setting the Email Opt Out in Lead Liaison to Yes will automatically check the Email Opt Out field in Salesforce.com. This enables sales and marketers to work together in unison to opt prospects out of emails. |
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