Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Column

Description

Example

Searchable

Sortable

Enabled by Default

CRM

If the lead is synchronized to your CRM system or not. If the lead is synchronized then an icon for your CRM system will be displayed in this column. Filter this column by choosing 'Synced' or 'Not Synced' from the drop down box in the column header.

Drop down search

Yes

No

LinkedInOpens LinkedIn in a new browser tab and searches for people in your network who currently work at the company, worldwide.NoNoYes
Data.comOpens Lead Liaison in a new tab and pulls contacts from Data.com. To purchase contacts, load credentials in your Jigsaw account and add your Jigsaw credentials into the Jigsaw Connector.NoNoYes
ZoomInfoOpens the people search window for finding contacts via ZoomInfo. See your account manager to learn about licensing options.NoNoNo
DeviceThe type of device the visitor is using at the time of their visit. The device type is per visit and unique for each visit. Tablet, mobile and desktop (respective icons shown to the right) are the three device types tracked.YesNoYes

Original Lead Source

The source of the lead. Currently, there are over 10 lead sources available. 'PPC (Paid Search)' and 'Blog' are two examples of a lead source. The lead source can help marketing identify which marketing events or campaigns are contributing the highest return. For example, if marketing writes a blog article that includes a link to another web page the the website visitor clicks that link, thereby directing them to your corporate website, the lead source will be 'Blog' assuming no other lead sources came first.

Blog

Drop down search

Yes

Yes

Lifecycle Stage/ Lifecycle Stage StatusGives you a perspective on where a visitor is in your sales and marketing processes. 

You can view the current Lifecycle Stage the visitor is in as well as the Lifecycle Stage status.

YesYesYes

Type

Indicates whether the lead is known or unknown. A known lead is defined as a lead whose name or email address is known. Names and email addresses are obtained when the lead opts into Lead Liaison. A lead can opt-in to Lead Liaison through email campaigns, web forms, outlook emails and more.

Known

Drop down search

Yes

No

GUID

The GUID is unique identifier of the website visitor's browser. Each website visitor receives a unique GUID. For example, if the user visited your website using Internet Explorer then opened Firefox and visited your website again the visitor would be recorded as two leads with two GUIDs in the Visitors page. GUID is primarily used by Lead Liaison for testing purposes; however, it's also used to bind individuals to online activity. It allows Lead Liaison to differentiate between multiple visitors from the same company.

329AA0AD-39DC-4193-B952-4506CB49C07D

Text search

Yes

No

Page Time

Duration the website visitor has been viewing the current page. The format of the time stamp is HOURS:MINUTES:SECONDS.

00:04:51

No

No

No

Status

Indicates the status of the website visitor. Since Lead Liaison is a real-time lead tracking system it reports the state of the website visitor at any given moment. Possible statuses are 'Offline', 'Browsing', 'Declined' and 'Invited'. When a website visitor is online and viewing your website their status will be 'Browsing'. 'Declined' and 'Invited' are used for eMeetings, or chatting.

Browsing

Drop down search

Yes

Yes

Share

Share the Prospect with others.

  • Grey: Not shared.
  • Green: Prospect shared by me

  • Blue: Prospect shared with me

  • Green/Blue: Prospect shared with/by me

NoYes (By me, With me)Yes

Favorites

Favorites are similar to a "watch list". This alert mechanism watches individuals or companies. Favorites may be assigned to others and run against all of your company's website visitors. A red heart indicates the lead is marked as a favorite. A clear heart indicates the lead is not a favorite but can be marked as a favorite. Clear hearts are only displayed for known leads (where a name and/or email is available for the lead).

Yes

Yes

Yes

Lead Owner

A lead owner is the name of the Lead Liaison user who owns the lead. If a lead has no owner it is shown as "unassigned". Clicking on the Lead Owner allows the user to dynamically change the Lead Owner - to assign or re-assign a lead. If you're the lead owner the Visitors page displays "Me".





Score

A lead score indicates the quality of a lead. Lead scores range from 0 to 1,000. The background color of a lead score changes based on scoring categories. Categories are defined as Cool, Warm, and Hot. Administrators can customize lead scoring ranges using a sliding graphical scale. In the example to the right, 816 was in the 'Hot' scoring category. As a result, the background of the lead score is red. Grey background indicates a warm lead while a blue background indicates a cool lead.

Text search

Yes

Yes

Tag

Tagging is a way to take notes on individual leads and avoid conflict of interest. For example, if a team of two sales development representatives are following up on leads one representative may want to tag the lead to indicate work in progress. This way the other sales development representative will know someone is working the lead.

Bob Sanders [bsanders]

Drop down search

Yes

No

Search Engine

The search engine the visitor used to find your website.

google

Text search

Yes

No

Chat History

Whether or not a chat session was held with the visitor. If a chat session occurred a blue chat icon will appear.

No

No

No

Contacts

Lead Liaison keeps a database of professional contacts that is accessible natively through Lead Liaison. This prevents the need to open a new browser window/tab and access 3rd party sites. If Lead Liaison has any professional contacts in our database for the visiting company a number will be present under this column.

97

Text search

Yes

Yes

Referrer

The Referrer is a URL (web page address) which indicates how the website visitor found you. If no value is in this column then the website visitor entered your corporate website directly into their browser and did not use a search engine or 3rd party website to find your website.

http://www.google.com

Text search

Yes

No

Lead

When the website visitor is Known (we have a name and/or email of the person and not just a company name) then this information is indicated here. A blue person icon indicates a known lead while a grey person icon (with a yellow caution sign) indicates an unknown lead.


Bob Sanders

Text search

Yes

Yes

Email

Displays the email address of the lead. Email addresses are collected from web forms, email campaign responses, Send & Track plugin and CRM synchronization.

tadams@smith.com

Yes

Yes

Yes

Search Terms

The search engine keywords used by the website visitor to find your website.

best steel fences in town

Text search

Yes

Yes

Site SearchSearch terms used on your website during the visitor's visit. Multiple search terms separated by a semicolon.best software; top softwareText searchNoYes

Total Visits

Displays the total number of website visits made by the website visitor. Multiple website visits within a single day count as the same website visits. Visits within the same day run from 12:00AM GTM to 11:59PM GMT.

3

Text search

Yes

No

Hits

The number of pages viewed by the website visitor.

3

Text search

Yes

Yes

Browser

The browser used by the website visitor when viewing your website.

Drop down search

Yes

No

Visit Time

The initial time of the website visitor's visit. The format of the time stamp is MONTH/DAY/YEAR   HOURS:MINUTES:SECONDS

06/13/2011 8:54AM

No

No

Yes

ISPIdentifies the internet service provider (ISP) of the visitor.AT&TYesYesYes

City

The original geo location of the website visitor or the city value in the prospect's profile.

Livonia

Text search

Yes

No

Geo CityThe geo location city value on each unique visit. For example, if the website visitor were viewing your corporate website from the city of Livonia the value in this field would be Livonia. The 'Geo City' column does not show the city of the visiting company's headquarters. It is the city of the visitor's geo location.LivoniaText searchYesNo

State

The original geo location of the website visitor or the state value in the prospect's profile.

Michigan

Text search

Yes

Yes

Geo StateThe geo location state value on each unique visit. For example, if the website visitor were viewing your corporate website from the state of Michigan the value in this field would be Michigan. The 'Geo State' column does not show the state of the visiting company's headquarters. It is the state of the visitor's geo-location.MichiganText searchYesNo

Country

The original geo location of the website visitor or the country value in the prospect's profile.

Text search

Yes

Yes

Geo CountryThe geo location country value on each unique visit. For example, if the website visitor were viewing your corporate website from the country of Japan the value in this field would be Japan. The 'Geo Country' column does not show the country of the visiting company's headquarters. It is the country of the visitor's geo-location.Text searchYesNo

Zip Code

The original geo location of the website visitor or the Zip Code value in the prospect's profile.

75013

Text search

Yes

No

Geo ZipThe geo location zip code value on each unique visit. The 'Geo Zip' column does not show the Zip Code of the visiting company's headquarters. It is the zip code of the visitor's geo-location.75013Text searchYesNo

Company

The original company name identified in geo tracking or the company name value in the prospect's profile.

Panera LLC

Text search

Yes

Yes

Geo CompanyThe company name identified from tracking on each unique visit. Lead Liaison uses proprietary technology to identify the name of the visiting company. Identifying the company name results in about 85% to 90% accuracy.Panera LLCText searchYesNo

IP Address

The original IP Address identified in geo tracking or the IP Address value in the prospect's profile.

192.158.12.178

Text search

Yes

No

Geo IPThe IP Address identified from geotracking on each unique visit. 192.158.12.178Text searchYesNo

Page

The title of the page the website visitor is viewing. The page is a real-time statistic. You'll know what page the visitor is looking at and when they are looking at it. This value is the page title, and not the URL of the page being visited. To view all pages viewed during a website visit click the value in the 'Hits' column.

High Bandwidth Routers | Cisco

Text search

Yes

Yes

Site Time

Duration the website visitor has spent on your website. This value shows the total time spent on your website within a 24 hour period. For example, if the website visitor spent 10 minutes on your site at 9AM, closed their browser, then spent another 10 minutes on your site at 1PM the 'Site Time' would show '00:20:00' for 20 minutes. The format of the time stamp is HOURS:MINUTES:SECONDS.


00:20:00

No

No

Yes

...