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ROI values are calculated daily at 10:04AM GMT.
Revenue Attribution
Lead Liaison uses "First-Touch Attribution" to attribute revenue to your Lead Liaison Programs and Campaigns. To better understand the difference between Programs and Campaigns reference this page. Each prospect has a First Touch Campaign and First Touch Program associated with them. Once a prospect is associated with an opportunity in your CRM system and the prospect's role is updated to match the Revenue Attribution method (as described below) then the value of the opportunity is used with the value of the prospect's First Touch Campaign and First Touch Program to calculate ROI.
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First-Touch Attribution: this method gives full credit for the sale to the first marketing channel to "touch" the customer. First Touch has the advantage of simplicity. |
Revenue Attribution Methods
Lead Liaison provides two ways to attribute revenue to a prospect. Each method is described below:
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