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Segment your database based on lead grade. Use the Lead Grade Prospect Grade filter:
Increment/decrement or set lead grade based on criteria using the Change Lead Grade action:
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Setting Up Lead Grading
To setup a lead grading process do the following:
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The Lead Grade is visible in your CRM, if connected to a CRM. For example, in Salesforce.com the Lead Grade is part of the Lead Liaison Marketing Data section and can be reported on using standard Salesforce.com reporting mechanisms. Lead Grade is also visible in the lead's Prospect Profile as shown in the screen shot below:
