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Lead Sources
First, it's helpful to understand what a query string is. Check out this URL:www.leadliaison.com/?source=email
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It's also helpful to understand what a referring URL is. When someone clicks on a link to your website from an external website it's possible to determine which web page contains the link to your website. That external webpage is called the "referring URL."
PPC Lead Source Tagging
Lead source tagging from Lead Liaison will only work if you enable auto-tagging in your PPC account. To enable auto-tagging for Google AdWords for example, do the following:
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Lead Source Rules
In general, the first thing we check for is whether there is a query string for "source=". If that value contains the word "email" then the visit is an Email Marketing campaign. Note that it doesn't have to be an exact match. The value just has to contain the word "email". Examples like "source=email-2011-06-01" and "source=060111-email-leadtracking" and "source=060111emailleadtracking" are all matches as Email Marketing campaigns. If the "source=" value contains "adword" or "ppc" or "cpc" we call the Lead Source of the visit a "Paid Search (PPC)". We add another layer of depth to identify what pay per click engine is used. For example, we identify Google, MSN and Yahoo! PPC engines as "Paid Search (PPC) - Google", "Paid Search (PPC) - MSN", "Paid Search (PPC) - Yahoo!" if the source value in the Landing Page Link also contains "google", "msn" and "yahoo" respectively. Let's use the example below. If this is the Landing Page Link then the Lead Source value would equal "Paid Search (PPC) - Google".
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