As your contact lists grow make sure to mark the source of your leads. For example, did the leads come from a trade show, website inquiry, website tracking or a partner. If a flurry of bounces, spam traps, or unsubscribes occur you can analyze the source of the lead and mitigate the issue on the particular segment of your database.
Lead Liaison provides the ability to segment your database using various lead characteristics and behavior while interacting with your company's market assets. Ensure your emails are targeted and relevant by building Target Segmentation Lists that dynamically update based on a contacts profile.
Lead Liaison also applies a default Lead Source tag to new leads to help you track the source of your contacts.