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Prospect is a term used in Lead Liaison to define a person with an email address who is also in the Lead Liaison database. Your Lead Liaison subscription license is based on the number of Prospects, also known as Licensed Contacts, in the system. The concept behind our licensing method is that each Prospect has value in the system. With each Prospect, Lead Liaison will append social intelligence and automatically qualify them for sales. Once a Prospect is in the system they can be segmented, pushed to your CRM, nurtured, and targeted in a personalized, automated way to build stronger relationships. Prospects can be managed from the Manage > Prospects pageby going to Prospects > All Prospects

How are Prospects Created?