|Activity||Default Lead Score|
|Clicked a Link in Email||+25|
|Responded to Send & Track Email||+25|
|Web Form Submission||+50|
|Social Post Click||+10|
|Watched More Than 75%||+50|
|Marked as Spam||-500|
|Event (No Show)||-100|
|3P Link Click||+25|
|Sales Email Open||+5|
|Clicked a Link in Sales Email||+25|
|Made a Payment||+100|
|Made a Donation||+100|
Changing the Default Lead Score
To view a Prospect's lead score from the Prospect Profile page click the Score tab , select "Score" from the dropdown on the Prospect Profile page.
To see the details of a lead score and how the score was calculated click the lead score value under the Score column on the Visitors page.
The lead score value on the Visitors page is color coded based on your settings under the Lead Score box on the Prospect Profiling page. Blue is for a Cold lead, yellow is for a Warm lead and red is for a Hot lead. To change your lead score thresholds go to Settings > App Setup > Lead Qualification > Lead Scoring and change the sliding scale.