Use Reports > ROI > Lead Source / Campaign to identify which lead sources and campaigns produce the most leads for your business. ADLI could also get more insight into return on their Google Analytics campaigns (links with UTM parameters), as explained here.
Use Marketing Automation to:
Nurture prospects on behalf of sales
Automate one-to-many posting on social media
Run static/dynamic segmentations to have continual lists built of the hottest prospects that meet specific criteria
Better qualify prospects through advanced lead scoring
Development of web forms and landing pages without the need to involve IT
Run sophisticated targeting and retargeting campaigns
Run responsive marketing campaigns
Automate their GoToWebinar event 1x per year
Build and send sophisticated emails with full tracking, all in one integrated source
Send multi-channel marketing campaigns using best practices for B2B sales (5 to 7 touches, using a combination of email, postcards, handwritten letters, text messages, and more).
Develop stronger marketing ROI
Capture and convert more visitors through compelling offers (SiteEngage) with engagement windows / popups
- Build surveys for customers and prospects