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- Active – Suspects currently going through the Rhythm's Steps
- Pending – Suspects waiting to activate
- Paused – Suspects paused on their current step
- Failed – Sustpects Suspects who were unable to complete the Rhythm due to an invalid or bounced email address, or a bad or missing mailing address for postcards and handwritten letters. Below are the errors you might see and the cause.
| Error | Cause |
|---|---|
| No action found to schedule | When Suspect is set to have a Rhythm step occur, but no steps were found in your schedule. |
| Rhythm start action already scheduled | When Suspect is set to start the Rhythm, but is found to already be present |
| Rhythm start action not found | When no action is found to start the Rhythm steps |
| No available next actions to schedule | When a Suspect is still marked as active in the Rhythm, but no further steps can be found |
| Current action not found and No action found to schedule | When a Suspect is to perform the next step, but the step has been deleted, and the previous step is also deleted so it can't locate where they should be in the schedule |
| No active variant found | When a step is set to have multiple variations, but no variations were found |
| Rhythm has no actions | When the Rhythm has no steps |
| User not found | When the user assigned to the Suspect no longer exists |
| Lifecycle Stage protection | When your using the Lifecycle Stage setting, and the Suspect becomes or is part of that Lifecycle |
| Unable to schedule task | When an error occurs trying to schedule the Suspect for the next Rhythm step |
| Prospect has no email | When Suspect has no email recorded on their profile |
| Prospect marked as Email Opt Out | When Suspect has been flagged to opt out of emails |
| Prospect marked as Bounced | When Suspects email address has hard bounced |
| User not connected to active email account | When there is no Sales Enablement account setup for the Suspects assigned User |
| Linked object not found | |
| Postcard not found | When the configured/requested Postcard no longer exists |
| HWL not found | When the configured/requested Hand Written Letter no longer exists |
| Prospect address not valid | When the Suspects address is considered invalid |
- Bounced – number of email bounces
- Sent – number of emails sent
- Opened – number of email opens
- Replied – number of Suspect replies to emails. Note that bounce responses and out of office replies do not count as replies.
- Clicks – number of links clicked within emails
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