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Using Lead Liaison's email marketing system users can embed encoded links into email campaigns. Once an encoded link is clicked the Prospect and their online activity will be tracked. Since we know who the person is (name and email) we can encode identifiable information (IDs) into the link. Once the Prospect clicks the link a cookie is placed on their machine is cookied. All future activity will be matched with the Prospect and , added to their Prospect Profile and , and connected with past activity. Any time the user comes back to your website you will know who they are.
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The email contact must not be removed from the list they were added to for Lead Liaison to identify a person by name after a link click and record a link click activity. |
Via Outlook Emails
Using Lead Liaison's Outlook plug-in, called Send & Track, users can embed encoded links into Outlook emails. Once an encoded link is clicked the Prospect and their online activity will be tracked. Since we know who the person (name and email) we can encode identifiable information (IDs) into the link. Once the Prospect clicks the link their machine is cookied. All future activity will be matched with the Prospect and added to their Prospect Profile and connected with past activity. Any time the user comes back to your website you will know who they are.
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