Page Comparison

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1. First, we retrieve all Salesforce.com lead and contact fields mapped to Lead Liaison's Email field, which is the Salesforce.com Email field by default.
2. Then, we get a list of Salesforce.com Records (Leads and Contacts) with duplicate emails. For example, the system might return: john.smith@company.com [3 leads and 4 contacts] susy.jones@business.com [4 leads] tom.taylor@truckwarehouse.com [5 contacts]
3. We build a list of all Salesforce.com leads and contacts with duplicate emails.
4. We select the Salesforce.com record to merge, known as the "Primary Record", with according to the following rules, from top to bottom: 
   1. If it is a Salesforce.com contact and synced to a Lead Liaison record.
   2. If it is a Salesforce.com lead and synced to a Lead Liaison record.
   3. If the contact has the latest create date.
   4. If the lead has the latest create date.
5. We then collect all Tasks and Activity history records assigned to the duplicate Salesforce.com contacts and leads.
6. We assign these Tasks and Activity history records to the Primary Record
7. We remove the sync linked to the duplicate Salesforce.com records.
8. Finally, we delete the duplicate Salesforce.com leads and contacts.