Categories provide an easy way to group lists into a "bucket". If you don't want your recipients seeing the details of your public lists, create categories and place your lists into the categories. For example, you might have five different lists that relate to tips or tricks for your product/service. You could assign each of the five lists to a new category, called "Tips & Tricks". Now, when a recipient wants to unsubscribe, they could choose to unsubscribe from only the Tips & Tricks category, which would unsubscribe them from all five lists in your the category.
- To enable categories on your unsubscribe page, flip the switch on your unsubscribe template, as shown in the screenshot below.
- To add a list into a category navigate to Prospects > Lists.
- Edit the desired list.
- Choose the list category or create a new category.
Editing a Custom Unsubscribe Page