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If the field is in use, the system will display the Field Usage menu. Make sure to update each of the objects to use a different field or you may run into complications with other parts of the system.

Standard Fields

%%NumberOfEmployees
NameData Merge ValueWith Default ValueIdentifierData Type
Annual Revenue%%AnnualRevenue%%%%AnnualRevenue:default=Default Value Here%%AnnualRevenueDecimal
Area of Interest%%AreaOfInterest%%%%AreaOfInterest:default=Default Value Here%%AreaOfInterestString
Assistant%%Assistant%%%%Assistant:default=Default Value Here%%AssistantString
Bounced%%Bounced%%%%Bounced:default=Default Value Here%%BouncedBoolean
Budget%%Budget%%%%Budget:default=Default Value Here%%BudgetDecimal
City%%City%%%%City:default=Default Value Here%%CityString
Comments%%Comments%%%%Comments:default=Default Value Here%%CommentsString
Company%%Company%%%%Company:default=Default Value Here%%CompanyString
Company Address

%%companyaddress%%

*Comes from "Company Address" field on an Email List.

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%%companyaddress:default=Default Value Here%%

companyaddressString
Company Name

%%companyname%%

*Comes from "Company Name" field on an Email List.

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%%companyname:default=Default Value Here%%companynameString
Competitors%%Competitors%%%%Competitors:default=Default Value Here%%CompetitorsString
Country%%Country%%%%Country:default=Default Value Here%%CountryString
Create Date%%CreateDate%%%%CreateDate:default=Default Value Here%%CreateDateDate Time
CRM%%CRM%%%%CRM:default=Default Value Here%%CRMString
Current Year%%currentyear%%%%currentyear:default=Default Value Here%%currentyearString
Date%%Date%%%%Date:default=Default Value Here%%DateDate
Date and Time%%DateAndTime%%%%DateAndTime:default=Default Value Here%%DateAndTimeDate Time
Department%%Department%%%%Department:default=Default Value Here%%DepartmentString
Description%%Description%%%%Description:default=Default Value Here%%DescriptionText
Do Not Call%%DoNotCall%%%%DoNotCall:default=Default Value Here%%DoNotCallBoolean
Do Not Email%%DoNotEmail%%%%DoNotEmail:default=Default Value Here%%DoNotEmailBoolean
Email%%Email%%%%Email:default=Default Value Here%%EmailString
Fax%%Fax%%%%Fax:default=Default Value Here%%FaxString
First Inbound Activity Date%%FirstInboundActivityDate%%%%FirstInboundActivityDate:default=Default Value Here%%FirstInboundActivityDateDate Time
First Name%%FirstName%%%%FirstName:default=Default Value Here%%FirstNameString
First Outbound Activity Date%%FirstOutboundActivityDate%%%%FirstOutboundActivityDate:default=Default Value Here%%FirstOutboundActivityDateDate Time
Full Address%%FullAddress%%%%FullAddress:default=Default Value Here%%FullAddressString
Full Name%%FullName%%%%FullName:default=Default Value Here%%FullNameString
Geo IP Address%%geo_ip_addresses%%%%geo_ip_addresses:default=Default Value Here%%Geo_IP_Addressesstring
Grade%%LeadGrade%%%%LeadGrade:default=Default Value Here%%LeadGradeString
Home Phone%%HomePhone%%%%HomePhone:default=Default Value Here%%HomePhoneString
Industry%%Industry%%%%Industry:default=Default Value Here%%IndustryDropdown
Job Title%%JobTitle%%%%JobTitle:default=Default Value Here%%JobTitleString
Last 3P Email Respond Date%%Last3PEmailRespondDate%%%%Last3PEmailRespondDate:default=Default Value Here%%Last3PEmailRespondDateDate Time
Last Autoresponder Link Click Date%%LastAutoresponderLinkClickDate%%%%LastAutoresponderLinkClickDate:default=Default Value Here%%LastAutoresponderLinkClickDateDate Time
Last Autoresponder Open Date%%LastAutoresponderOpenDate%%%%LastAutoresponderOpenDate:default=Default Value Here%%LastAutoresponderOpenDateDate Time
Last Autoresponder Sent Date%%LastAutoresponderSentDate%%%%LastAutoresponderSentDate:default=Default Value Here%%LastAutoresponderSentDateDate Time
Last Chat Date%%LastChatDate%%%%LastChatDate:default=Default Value Here%%LastChatDateDate Time
Last Chat Decline Date%%LastChatDeclineDate%%%%LastChatDeclineDate:default=Default Value Here%%LastChatDeclineDateDate Time
Last Content Download Date%%LastContentDownloadDate%%%%LastContentDownloadDate:default=Default Value Here%%LastContentDownloadDateDate Time
Last Email Link Click Date%%LastEmailLinkClickDate%%%%LastEmailLinkClickDate:default=Default Value Here%%LastEmailLinkClickDateDate Time
Last Email Open Date%%LastEmailOpenDate%%%%LastEmailOpenDate:default=Default Value Here%%LastEmailOpenDateDate Time
Last Email Sent Date%%LastEmailSentDate%%%%LastEmailSentDate:default=Default Value Here%%LastEmailSentDateDate Time
Last Event Status Change Date%%LastEventStatusChangeDate%%%%LastEventStatusChangeDate:default=Default Value Here%%LastEventStatusChangeDateDate Time
Last Form Submit Data%%last_form_submit_data%%%%last_form_submit_data:default=Default Value Here%%

Last Inbound Activity Date%%LastInboundActivityDate%%%%LastInboundActivityDate:default=Default Value Here%%LastInboundActivityDateDate Time
Last Invite to Chat Date%%LastInviteToChatDate%%%%LastInviteToChatDate:default=Default Value Here%%LastInviteToChatDateDate Time
Last Landing Page Visit Date%%LastLandingPageVisitDate%%%%LastLandingPageVisitDate:default=Default Value Here%%LastLandingPageVisitDateDate Time
Last Name%%LastName%%%%LastName:default=Default Value Here%%LastNameString
Last Outbound Activity Date%%LastOutboundActivityDate%%%%LastOutboundActivityDate:default=Default Value Here%%LastOutboundActivityDateDate Time
Last Referrer%%LastReferrer%%%%LastReferrer:default=Default Value Here%%LastReferrerString
Last Sales Email Link Click Date%%LastSalesEmailLinkClickDate%%%%LastSalesEmailLinkClickDate:default=Default Value Here%%LastSalesEmailLinkClickDateDate Time
Last Sales Email Open Date%%LastSalesEmailOpenDate%%%%LastSalesEmailOpenDate:default=Default Value Here%%LastSalesEmailOpenDateDate Time
Last Sales Email Sent Date%%LastSalesEmailSentDate%%%%LastSalesEmailSentDate:default=Default Value Here%%LastSalesEmailSentDateDate Time
Last Search Engine%%LastSearchEngine%%%%LastSearchEngine:default=Default Value Here%%LastSearchEngineString
Last Search Phrase%%LastSearchWords%%%%LastSearchWords:default=Default Value Here%%LastSearchWordsString
Last Send and Track Email Respond Date%%LastSendAndTrackEmailRespondDate%%%%LastSendAndTrackEmailRespondDate:default=Default Value Here%%LastSendAndTrackEmailRespondDateDate Time
Last Social Media Click Date%%LastSocialMediaClickDate%%%%LastSocialMediaClickDate:default=Default Value Here%%LastSocialMediaClickDateDate Time
Last Video Conversion Date%%LastVideoConversionDate%%%%LastVideoConversionDate:default=Default Value Here%%LastVideoConversionDateDate Time
Last Video Play Date%%LastVideoPlayDate%%%%LastVideoPlayDate:default=Default Value Here%%LastVideoPlayDateDate Time
Last Video Watch Date%%LastVideoWatchDate%%%%LastVideoWatchDate:default=Default Value Here%%LastVideoWatchDateDate Time
Last Web Form Submission Date%%LastWebFormSubmissionDate%%%%LastWebFormSubmissionDate:default=Default Value Here%%LastWebFormSubmissionDateDate Time
Last Website Visit Date%%LastWebsiteVisitDate%%%%LastWebsiteVisitDate:default=Default Value Here%%LastWebsiteVisitDateDate Time
Lead Status%%LeadStatus%%%%LeadStatus:default=Default Value Here%%LeadStatusString
Mobile Phone%%MobilePhone%%%%MobilePhone:default=Default Value Here%%MobilePhoneString
Number of Employees%%NumberOfEmployees%%
Most Recent Geo IP Address%%most_recent_geo_ip_address%%%%most_recent_geo_ip_address:default=Default Value Here%%
NumberOfEmployees
Most_Recent_Geo_IP_AddressString
Number of Employees%%NumberOfEmployees%%%%NumberOfEmployees:default=Default Value Here%%NumberOfEmployeesNumber
Operating System%%OperatingSystem%%%%OperatingSystem:default=Default Value Here%%OperatingSystemString
Original IP Address%%TrackedIpAddress%%%%TrackedIpAddress:default=Default Value Here%%TrackedIpAddressString
Original Lead Source%%LeadSource%%%%LeadSource:default=Default Value Here%%LeadSourceDropdown
Original Referrer%%OriginalReferrer%%%%OriginalReferrer:default=Default Value Here%%OriginalReferrerString
Original Search Engine%%OriginalSearchEngine%%%%OriginalSearchEngine:default=Default Value Here%%OriginalSearchEngineString
Original Search Phrase%%OriginalSearchWords%%%%OriginalSearchWords:default=Default Value Here%%OriginalSearchWordsString
Original Source Info%%OriginalSourceInfo%%%%OriginalSourceInfo:default=Default Value Here%%OriginalSourceInfoString
Original Source Type%%OriginalSourceType%%%%OriginalSourceType:default=Default Value Here%%OriginalSourceTypeString
Password%%Password%%%%Password:default=Default Value Here%%PasswordString
Product Interest%%ProductInterest%%%%ProductInterest:default=Default Value Here%%ProductInterestString
Prospect ID%%Prospect_ID%%N/AProspect_IDString
Salutation%%Salutation%%%%Salutation:default=Default Value Here%%SalutationString
Score%%LeadScore%%%%LeadScore:default=Default Value Here%%LeadScoreNumber
State/Province%%State%%%%State:default=Default Value Here%%StateString
Street Address%%StreetAddress%%%%StreetAddress:default=Default Value Here%%StreetAddressString
Timeframe%%Timeframe%%%%Timeframe:default=Default Value Here%%TimeframeString
Type%%Type%%%%Type:default=Default Value Here%%TypeString
Website%%Website%%%%Website:default=Default Value Here%%WebsiteString
Work Phone%%WorkPhone%%%%WorkPhone:default=Default Value Here%%WorkPhoneString
Zipcode%%Zipcode%%%%Zipcode:default=Default Value Here%%Zipcode

String

Last Event Submission Event End Date%%LastEventSubmissionEventEndDate%%%%LastEventSubmissionEventEndDate:default=Default Value Here%%LastEventSubmissionEventEndDateDate
Last Event Submission Event ID%%LastEventSubmissionEventID%%%%LastEventSubmissionEventID:default=Default Value Here%%LastEventSubmissionEventIDNumber
Last Event Submission Event Start Date%%LastEventSubmissionEventStartDate%%%%LastEventSubmissionEventStartDate:default=Default Value Here%%LastEventSubmissionEventStartDateDate
Last Event Submission Initial Station%%LastEventSubmissionInitialStation%%%%LastEventSubmissionInitialStation:default=Default Value Here%%LastEventSubmissionInitialStationText
Last Event Submission Event Archive Date%%LastEventSubmissionEventArchiveDate%%%%LastEventSubmissionEventArchiveDate:default=Default Value Here%%LastEventSubmissionEventArchiveDateDate
Last Event Submission Rating%%LastEventSubmissionRating%%%%LastEventSubmissionRating:default=Default Value Here%%LastEventSubmissionRatingText
Last Event Submission Event Street Address%%LastEventSubmissionEventStreetAddress%%%%LastEventSubmissionEventStreetAddress:default=Default Value Here%%LastEventSubmissionEventStreetAddressText
Last Event Submission By%%LastEventSubmissionBy%%%%LastEventSubmissionBy:default=Default Value Here%%LastEventSubmissionByText
Last Event Submission Event Zipcode%%LastEventSubmissionEventZipcode%%%%LastEventSubmissionEventZipcode:default=Default Value Here%%LastEventSubmissionEventZipcodeText
Last Event Submission Method%%LastEventSubmissionMethod%%%%LastEventSubmissionMethod:default=Default Value Here%%LastEventSubmissionMethodText
Last Event Submission Event City%%LastEventSubmissionEventCity%%%%LastEventSubmissionEventCity:default=Default Value Here%%LastEventSubmissionEventCityText
Last Event Submission Date%%LastEventSubmissionDate%%%%LastEventSubmissionDate:default=Default Value Here%%LastEventSubmissionDateDate Time
Last Event Submission Event State%%LastEventSubmissionEventState%%%%LastEventSubmissionEventState:default=Default Value Here%%LastEventSubmissionEventStateText
Last Event Submission Event Country%%LastEventSubmissionEventCountry%%%%LastEventSubmissionEventCountry:default=Default Value Here%%LastEventSubmissionEventCountryText
Last Event Submission Event Full Address%%LastEventSubmissionEventFullAddress%%%%LastEventSubmissionEventFullAddress:default=Default Value Here%%LastEventSubmissionEventFullAddressText
Last Event Submission Event Owner%%LastEventSubmissionEventOwner%%%%LastEventSubmissionEventOwner:default=Default Value Here%%
Type%%Website
LastEventSubmissionEventOwner
StringWebsite%%Website%%
Text
Last Event Submission Device%%LastEventSubmissionDevice%%%%LastEventSubmissionDevice:default=Default Value Here%%
Website%%WorkPhone
LastEventSubmissionDevice
StringWork Phone%%WorkPhone%%
Text
Last Event Submission Event Name%%LastEventSubmissionEventName%%%%LastEventSubmissionEventName:default=Default Value Here%%
WorkPhone%%Zipcode
LastEventSubmissionEventName
StringZipcode%%Zipcode%%

Text

Last Event Submission Number of Visited Stations%%LastEventSubmissionNumberOfVisitedStations%%%%LastEventSubmissionNumberOfVisitedStations:default=Default Value Here%%
Zipcode
LastEventSubmissionNumberOfVisitedStations
String
Number

Description of Select Standard Fields

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Info
titleData Merge for Custom Fields

Use the "Identifier" shown next to your custom field in Lead Liasion surrounded by "%%" for data merge values on custom fields. For example, if your custom field is "Favorite Color", your Identifier is likely "favorite_color__c". The merge value would be "%%favorite_color__c%%".

Field Types

The following field types are supported:

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Note on Picklist (Multi-Select)

The Lead Liaison Standard Field with type "Picklist (Multi-Select)" is for fields that have multiple values together. For example, red, blue and green. The "Picklist (Multi-Select)" field type cannot be used for mapping while importing contacts into Lead Liaison. The primary purpose for this field type is to support a CRM system, such as Salesforce.com, with the same data type.

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