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Overview
Lead Liaison can track and convert Prospects that come to your website from emails you send via a 3rd party system such as Mailchimp, Constant Contact, Emma, iContact, Vertical Response, ExactTarget, marketing automation systems, from referring URLs, and more. If the Prospect clicks on one of the tracked links then a new Prospect record is created in Lead Liaison. You will see a 3P Link Click and page views in their activities on their Prospect Profile. Also, link click activity is automatically scored using the 3P Link Click baseline score.
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Sending with Emma
In this example, we use Emma as the email service provider. Emma uses these Personalization Tags. For example, for inserting an email address, [% member:email default="email" %] is used as mail merge token.
If you want to include the recipients email, first name and last name in your tracking then your URL will look something like this:
https://www.yourdomain.com/?ll_3p_email=[% member:email %]&ll_3p_fn=[% member:name_first %]&ll_3p_ln=[% member:name_last %]
Also, if you want something like company, make sure to strip out the default. So for example, [% member:company_name default="company name" %] should be added as % member:company_name %
Sending with Constant Contact
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