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To install the Marketing Cloud Connector do the following:

Info
titleCreating an API Application for Captello
From The Salesforce Marketing Cloud side:
Navigate to Setup > Installed Packages, create a new Server-to-Server application for Captello, and give it the following permissions:
  • Contacts: All permissions, including business unit
  • Data: Data extension: Read and Write
  • Navigate to Settings > Integrations > Connectors.
  • Collect the following information from your Marketing Cloud Business Unit:
    • Client ID
    • Client Secret
    • Base Domain
    • Data Extension External Key

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