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- Go to Content > Web Forms
Conversions Graph
The graph on top of the form list shows the number of submissions and the number of conversions.
Conversions Vs. Submissions
Conversions: prospects that were anonymous before submitting a form (new prospects).
Submissions: shows the number of all submissions, including existing prospects.
Column Descriptions
Below is a description of each column in the manage web forms table.
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Forms can also be used for surveys. Whether the Form is Hosted or External, you can drill down into the data using the Question Stats or Survey Results feature as shown below.
Most fields will have different reports available. You can use the toggle in the upper-right corner of the field to change the report type.
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