...
Have you ever wondered how effective your LinkedIn, Facebook, Twitter, YouTube, PPC, SEO, website investments and referral programs are? Lead Liaison makes it easy to automatically measure the ROI of these common marketing channels. Make sure to enter a cost on the Campaign Settings page to Campaigns page to calculate ROI. To better understand ROI analysis, consider a company that spends $50,000 per year on LinkedIn advertising. Any visitor that comes from LinkedIn to your website will be tracked with a Program/Campaign touch as Social Media/LinkedIn respectively. When one of these prospects converts to an opportunity and the opportunity closes, depending on the Revenue Attribution method defined, Lead Liaison calculates the ROI. Suppose $100,000 worth of deals closed because of LinkedIn. Lead Liaison will automatically calculate a 2x return on your investment for your LinkedIn Campaign. The following Program/Campaign structures are automatically created by Lead Liaison. Note, the format is Parent Program > Parent Campaign > Marketing Type.
...