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Via 1:1 Emails
Using Lead Liaison's Send & Track plug-in to Outlook or Google Apps for Work with Google Chrome, users can embed encoded links into emails. Once an encoded link is clicked the Prospect and their online activity will be tracked. Since we know who the person is (name and email) we can encode identifiable information (IDs) into the link. Once the Prospect clicks the link their machine is cookied. All future activity will be matched with the Prospect, added to their Prospect Profile, and connected with past activity. Any time the user comes back to your website you will know who they are.
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Take your whitepaper, datasheet, case study and more and upload it into Lead Liaison to turn your media into trackable content. Lead Liaison's trackable content allows you to add more control and tracking over your sales and marketing collateral. Control how many times a document is downloaded, when it can be downloaded, redirect users after the content expires, and add a gate (short form to collect email) in front of your content. When a Prospect adds their email address into the form Lead Liaison identifies the person via email.
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