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Overview
Lead Liaison offers custom lead scoring and out-of-the-box (automatic) lead scoring to simplify lead qualification. Automatic lead scoring saves marketers precious time not having to configure common scoring activities and allows sales people to immediately benefit from instantaneous lead qualification. Out-of-the-box lead scoring runs, well, out of the box! No setup is required before leads are automatically scored. As soon as a common event (email open, website visit, etc.) occurs the respective event score is added in real-time to a Prospect's lead score. The lead score cumulates over time. Default lead scores can be changed to suit the needs of your business.
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- Email Open
- Autoresponder Open
- Clicked a Link in Email
- Responded to Send & Track Email (clicked a link in a Send & Track for Outlook email)
- Web Form Submission
- Website Visit
- Page View
- Social Post Click
- Had Chat
- Chat Declined
- Video Played
- Watched More Than 75% (of a video)
- Video Conversion
- Document Download
- Marked as Spam
- Event (Register)
- Event (Attend)
- Event (No Show)
- 3P Link Click (clicked a link sent from a 3rd party email program)
- Sales Email Open (Send & Track™ for Google Chrome)
- Clicked a Link in Sales Email (Send & Track™ for Google Chrome)
- Made a Payment
- Made a Donation
- Dialog View
- Dialog Conversion
- Dialog Close
Default Lead Scores
| Activity | Default Lead Score |
|---|---|
| Email Open | +0 |
| Autoresponder Open | +0 |
| Clicked a Link in Email | +25 |
| Responded to Send & Track Email | +25 |
| Web Form Submission | +50 |
| Website Visit | +10 |
| Page View | +1 |
| Social Post Click | +10 |
| Had Chat | +50 |
| Chat Declined | -50 |
| Video Played | +20 |
| Watched More Than 75% | +50 |
| Video Conversion | +100 |
| Document Download | +100 |
| Marked as Spam | -500 |
| Event (Register) | +100 |
| Event (Attend) | +200 |
| Event (No Show) | -100 |
| 3P Link Click | +25 |
| Sales Email Open | +5 |
| Clicked a Link in Sales Email | +25 |
| Made a Payment | +100 |
| Made a Donation | +100 |
| Dialog View | +10 |
| Dialog Conversion | +50 |
| Dialog Close | -25 |
Changing the Default Lead Score
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