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Lead Liaison can boost conversions on your website - but not without taking some steps to tie in these methods. Without them, you'll rely on tracking businesses only. Lead Liaison provides a number of active methods to convert visitors (see graphic below). When a person is identified their activity, while anonymous, is connected to their present and future activity thereby creating a holistic profile of their interests. Identifying people is helpful for the following reasons:
- When the prospect return returns to your website sales can better time their follow up.
- It makes it easy to tailor a salesperson's follow up as the prospect's interests and activities have been captured on their profile. It makes it easy to You'll know what they looked at, how they engaged, and what they care about. Having relevant conversations will bolster the relationship.
Integrate your Web Forms
Easily integrate web forms with Lead Liaison. Rename the name or ID fields as shown on this page. If the ID or name attributes cannot be changed then use our snippet of JS code to set the custom mapping as shown here.
Integrate Email Campaigns
Follow these directions to integrate your Clickback links with Lead Liaison. We suggest including email, company, and name attributes. We can also help you measure the true ROI of your investment in Clickbacka 3rd party email system.
Add Email Plug-in
Add Send & Track for Outlook or Google here.
Create/Integrate Downloadable Content
Create content that “teaches” people something. Think about helping/teaching, and not selling, when you put together your content. Use Lead Liaison’s Trackable Content feature to identify most popular content pieces. Combine content with email gates to drive conversions and Fulfillment Actions to add automation.
Integrate Onsite Videos
Think about a video explainer, testimonial, or other forms of educational content that can be used on the your site. Use Wistia for videos. See the Wistia and Lead Liaison press release for more information. With Wistia, you’ll get business-level analytics and conversion tools, all of which are integrated with Lead Liaison, for better lead conversion and analytics. More info here.
Improve Sales & Marketing Collaboration
Add Notifications for Sales
Go to Users > All Users, click the gear and choose Alerts. Enable the Daily Lead Report for all relevant users. Consider setting up filters for each user and making the filter your Primary Filter so the user only sees what they care about.
Setup Fulfillment Actions to notify sales of visits to the most important web pages.
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Enrich Data for Better Insight
Measure Marketing ROI
Use Reports > ROI > Lead Source / Campaign to identify which lead sources and campaigns produce the most leads for your business. ADLI could also get more insight into return on their Google Analytics campaigns (links with UTM parameters), as explained here.
User Marketing Automation
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