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A good use case for Fulfillment Actions on web pages is page level lead scoring. For example, your Pricing page might be a very meaningful page on your website. If someone visitors your pricing page that's a good indication that they're interested, and more qualified than someone kicking tires. You could add 500 points to each person that visits the pricing page by using the Change Lead Score action within the Fulfillment Action.
Managing Fulfillment Actions
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- Navigate to Automation > Fulfillment Actions
- From this page, you can Edit, Deactivate, and Delete your Fulfillment Actions
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Fulfillment Actions on Prospect Profiles
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