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Fulfillment Actions are one or more actions that can be applied to a Prospect once they exhibit a specific behavior, such as download a document, visit a web page, submit a form, watch a video, etc. Fulfillment Actions are added directly inline with marketing assets (Web Form, Trackable Content, Videos, etc.) and eliminate the need to create a full Automation automation - making it much faster and easier to integrate automation with your marketing efforts. Fulfillment Actions are triggered in true real-time, with emails sending within one (1) minute, and give you the ability to have very granular level control over actions related to specific marketing items. Fulfillment Actions also are not affected by running automations as they operate independently from automations. 

Where Can Fulfillment Actions be Added?

Fulfillment Actions can be added to the following marketing assets and behaviors:

• Custom Activity (Trigger)
• Emails (Open)
• Emails (Click)
• Landing Pages (View)
• Landing Pages (Submission)
• Trackable Content (Download)
• Trackable Content (Conversion)
• Videos (Watch)
• Videos (Conversion)
• Web Forms (Submission)
• Web Pages (Visit)

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