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Multi-channel marketing is a very effective way to reach your target audience. In addition to voice, direct mail and email, text messaging, or SMS, is another channel that can be added to your Lead Liaison marketing campaign. Text messaging is affordable, at . At fractions of a penny, texting can deliver direct results with high open/conversion rates. Lead Liaison partners with Twilio to deliver text messages. The instructions below highlight how text messaging can be setup and integrated with Lead Liaison.
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- Make sure to add the Webhook app to your instance if it's not already installed. Click the App Cloud link on the top of the page, located locate the Webhook app and install it.
- Click Add Webhook
- A popup similar to the one below will appear
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Inbound text messages and outbound text messages cost money. In the US for Long Code numbers inbound/outbound messages cost the same. If you setup a reply message the reply message is considered and an outbound message. If the recipient replies to your Twilio number the reply is considered an inbound message. For example, sending a customer a text message, then they reply, then you send a standard reply would count as three (3) text messages. |
Recipients could reply to your message. By default, they'll receive the following text message as a reply from your Twilio phone number:
Thanks for the message. Configure your number's SMS URL to change this message. Reply HELP for help. Reply STOP to unsubscribe. Msg&Data rates may apply.
To customize the reply message do the following:
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- Most carriers limit 250 unique text messages per day using a Long Code phone number.
- Twilio limits texts from a Long Code number to 1 per second. Messages can be queued though. Up to 4 hours of messages will be queued.
- A Twilio Long Code number costs $1/month/number.
- Use multiple Long Code numbers for higher volume messages.
- Short Codes are available. Tips on Short Codes:
- Limited to 30 messages per second by Twilio.
- Better for branding and marketing.
- Must apply for a Short Code. Takes 12 to 16 weeks for the application process.
- Short Codes available in CA, US and UK.
- Costs $1,000/month for a Short Code.
- Short Codes are highly regulated.
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