Overview

This document outlines Lead Liaison's unique, innovative and easy-to-use automation capabilities. The essence of our design is a common interface for lead nurturing, lead grading, lead scoring, static target lists (contact lists), dynamic target lists and more. Drag-n-drop functionality makes it easy for marketers to design and pre-configure advanced campaigns. The unique vertical flow makes marketing campaigns modular, easy extensible and much like human conversations. 

Creating an Automation Campaign

To begin your marketing campaign go to Design > Automation and click the green plus button. This will create a new Automation campaign. 

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A popup similar to the one below will be displayed prompting you to enter information about your marketing campaign. Below is a description of each of the fields in the popup:

• Program = The name of the Program your Campaign will be part of. Programs are a collection of Campaigns. If necessary, click the New Program link underneath the Program field to create a new Program. For example, you might enter "Summer 2023 Marketing Campaigns" as your Program name. The reason for this hierarchy is to make ROI reporting simple and provide an abstracted layer for marketers to better understand marketing spend vs. return. 

• Note
  You must select an existing Program from the Program field drop down. If a Program does not exist click the "New Program" link and create one.

• Campaign Name = This is the name of your marketing campaign. For example, you might use "Sales / 6 Month Nurture / C-Level" as the Campaign name. Make the Campaign name something that you can easily identify and search for at a later date. The name will also be used in Campaign ROI reporting. 
• Campaign Description = Give the Campaign a description. 
• Cost = Enter the cost of your marketing campaign. For example, if you're nurturing a list of contacts you created from a Trade Show and your company spent $20,000 USD on the Trade Show enter "20000" in the Cost field. The Cost value is used for ROI reporting. For customers connected to a CRM such as Salesforce.com, Lead Liaison pulls in Closed-Won opportunities and ties revenue back to marketing campaigns.

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Next, continue through the three (3) step wizard to build your marketing campaign. 

Managing Automation Campaigns

To manage Automation Campaigns go to Design > Automation and click the manage icon (white folders) button. This will take you to a grid that displays all your marketing campaigns but filters out everything else but the Automation Campaigns.

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• Select = Select the Campaigns you would like to perform an action on. Possible actions are Delete, Active and Suspend. Check the boxes for the Campaigns you would like to take action on and click the appropriate link (above the grid).
• Name = Name of the Campaign as entered by you in the popup when creating a new Campaign. 
• Memberships = # of prospects that are part of the Campaign. Clicking on this number takes you to the Membership section and lists all the prospects in the Campaign. 
• Type = Type of marketing campaign. Lead Liaison supports a wide variety of campaigns out of the box including social media, search terms, landing pages and more. 
• Program = Name of the program which the Campaign is part of. 
• Created = Date the program was created. 
• Created By = The user who originally created the Campaign. 
• Status = Status of the Campaign (Activated, Suspended or Draft).
• Actions = View members of the Campaign (Memberships), edit the Campaign or delete the Campaign. 

Changing Campaign Cost and Program Attribution

It is possible to change the cost of a Campaign as well as the Program the Campaign has been added to.

To change the cost of a Campaign do the following:

• Go to Administration > Settings > Campaigns (tab)
• Double click the value you want to change under the "Cost" column

To change the Program a Campaign is filed under do the following:

• Go to Administration > Settings > Campaigns (tab)
• Double click the value you want to change under the "Program" column

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