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Things to do with Lead Liaison's support:

• Setup DKIM/DomainKeys
• Send from a dedicated IP address, not a shared IP address
• Start by warming up your IP address and sending a small amount (<1,000) of messages
• Process hard and soft bounce emails and test
• Check blacklist records occasionally to make sure your dedicated IP address is not on any lists
• Make sure you tag your contacts with a lead source
• Segment current and future contacts by building Lead Liaison Target Lists
• Build several landing pages and web forms to increase lead capture and build subscribers
• Keep web form fields simple
• Send a text representation with your html email
• Monitor feedback loops and resolve spam complaints
• Avoid using spam-like words ("free") in your messages

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Deliverability and reputation problems can occur if you are using a shared IP address to send out your emails while other senders use the same IP address. If the other senders emails get marked as spam or the shared IP address gets blacklisted your IP will be blacklisted and/or your emails will land in the junk folder. Many ESPs automatically use shared IP addresses across many clients.
Lead Liaison assigns a dedicated IP address to each customer. Trials are run using a shared IP address pool. Even in the pool, there are multiple IP addresses to prevent one from going down and affecting other trials.

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How to Get the Best Email Deliverability

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Don't Send Emails through a Shared IP Address

Deliverability and reputation problems can occur if you are using a shared IP address to send out your emails while other senders use the same IP address. If the other senders emails get marked as spam or the shared IP address gets blacklisted your IP will be blacklisted and/or your emails will land in the junk folder. Many ESPs automatically use shared IP addresses across many clients.
Lead Liaison assigns a dedicated IP address to each customer. Trials are run using a shared IP address pool. Even in the pool, there are multiple IP addresses to prevent one from going down and affecting other trials.

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Warm up your IP Address

If you're just starting out with Lead Liaison or your IP address has changed you will need to warm up your IP address to develop a reputation with the ISPs. If you suddenly send out 30,000 emails in one day from a new IP your messages will be limited or purposely throttled by ISPs. If you're in the thousands of emails to begin with you might avoid scrutiny. However, if bounces, spam complaints, or spam trap hits represent a high percentage of your emails sent you'll damage your reputation right out of the box. Make sure you initial sends are to very clean lists.

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Occasionally recipients may report a complaint to an ISP. ISPs will look for a way to communicate with your company. It is recommended postmaster@yourdomain.com and abuse@yourdomain.com are set up as valid email accounts and go to someone that can and will actually do something about complaints.complaints.

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Check Blacklist Records

Ensure your dedicated IP address is not listed on any RBL (real-time black lists). You can do this by checking http://www.mxtoolbox.com/SuperTool.aspxhttp://www.mxtoolbox.com/Su%3Cdiv%20class=[

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[perTool.aspx" class="external-link" rel="nofollow"linktype="raw" wikidestination="http://www.mxtoolbox.com/Su

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