Overview

Through the Adobe Marketo connector, you can seamlessly sync leads from Lead Liaison to a Marketo account through Automations, Fulfillment Actions, and Bulk Actions. 

Connecting to Adobe Marketo

Before connecting your account to Marketo, you will need to create a Custom Service in Marketo for our system to call. You can learn more about creating a Custom Service here. If you need help creating a custom service, you can contact Marketo Support at support.marketo.com.  

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If you entered the correct credentials, you should see a success message as pictured below. 

Field Mapping

You can map any Lead Liaison Prospect field to any Marketo Lead field. To map fields, click on the Field Mapping button on the Marketo connector. This option will only appear if you have successfully connected your account. 

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Use the (+) and (-) buttons to add or remove fields. Click Save when you are finished. 

Revoke Access

You can disconnect Lead Liaison and Marketo by revoking access. To revoke access, click the Revoke button on the Marketo Connector.

Sending Leads to Marketo

You can send Leads to Marketo through the Send to Marketo action. This action–available in Automations, Fulfillment Actions, and Bulk Actions–will create a new Lead in Marketo using your field mappings. Note: the Prospect must have at least an email address in order to sync to Marketo.

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