Date: Thu, 28 Mar 2024 19:50:16 +0000 (UTC) Message-ID: <337879547.37.1711655416486@2bedb4d0f2b8> Subject: Exported From Confluence MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_Part_36_990710626.1711655416486" ------=_Part_36_990710626.1711655416486 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/exported.html
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Don't bury your unsubscribe link at th=
e top of your email messages. Contrary to belief, put the unsubscribe link =
at the top of your email. This will broker trust with your email recipients=
and prevent them from hitting the spam button. If recipients grow frustrat=
ed by not being able to find the unsubscribe link they'll take the easy rou=
te and click the spam button. The goal of email marketing is quality, not q=
uantity.
Make the unsubscribe process easier than the subscribe process.
If a recipient clicks "unsubscribe" on=
a spam email it might tell the spammer the recipient has a real email addr=
ess. This has people concerned about clicking the unsubscribe button. Ackno=
wledge people's fears and include a statement to your subscribers letting t=
hem know they can safely unsubscribe at any time. Remember you'd rather hav=
e the recipient click the unsubscribe link than mark your email as spam.
Tes=
t and make sure the unsubscribe link actually works. If the unsubscribe ret=
urns an error they may just mark you as junk instead of letting you know it=
's broken.
When possible, use your company colors= and logo. The recipient will recognize your communication, especially if y= our templates are consistent, and won't hit the spam/junk button. But, keep= in mind a pretty email is nice to look at but the most important thing is = getting your information to your subscriber so don't get too fancy with the= design. Lots of design elements will get stripped out by mail clients and = Outlook will display hardly any of them.
Avoid adding spam words like "free" to= your email messages or templates. Fortunately, Lead Liaison includes an em= ail message grader that scans your email content for spam-like words. Repla= ce the words with something less spam-like. For example, instead of "free" = you may use "complementary".
If you're sending your message in html= format make sure the text representation is a true representation of the t= ext in the html version. Fortunately, Lead Liaison auto-converts your html = messages into text format with a single button click.
Don't use images or send attachments t= hat are too large. 300K bits (37K = Bytes) should be the absolute max size of the email so be sure to make sure= the total for images and attachments comes in well under that (adding a fi= le to an email will increase the size by about 30% just in encoding it).
Don't include too many images in your = email (1-2 per email should suffice) or some filters will flag it
In your privacy policy web page, assur= e the recipient that lists, names, addresses, email addresses and any other= personal information will be exclusively used for your communications with= them and will not be shared or sold to other entities to build trust with = your subscribers. Having this link demonstrates you're concerned about keep= ing your subscribers information private.
When you're just starting your communi= cations or lead nurturing campaigns go slow at first. Send your communicati= ons every month or so in the beginning then ramp up frequency 3-6 months la= ter. Don't send infrequent communications which signals a lack of commitmen= t and inconsistency thereby worrying the subscriber. Develop a lead nurturi= ng campaign or various lead nurturing tracks and stick to a set schedule. C= ontact Lead Liaison for example lead nurturing programs to use as an exampl= e.
Use a valid and active email address i=
n your reply to address. Lead Liaison allows marketing to send email on beh=
alf of sales. For example, if John Smith, john@company.com, is=
the lead owner of Susan Que then marketing can send lead nurturing campaig=
ns or one-off marketing messages to contacts like Susan as if they came fro=
m john@company.com
As your contact lists grow make sure t=
o mark the source of your leads. For example, did the leads come from a tra=
de show, website inquiry, website tracking or a partner. If a flurry of bou=
nces, spam traps, or unsubscribes occur you can analyze the source of the l=
ead and mitigate the issue on the particular segment of your database.
Lead =
Liaison provides the ability to segment your database using various lead ch=
aracteristics and behavior while interacting with your company's market ass=
ets. Ensure your emails are targeted and relevant by building Segmentations=
that dynamically update based on a contacts profile.
Lead Liaison also appl=
ies a default Lead Source tag to new leads to help you track the source of =
your contacts.
Before and after uploading a contact l= ist in .xls format check the integrity of your lists. Make sure all the for= matting is still in place, the fields are correct, and no data values were = replaced with mysterious characters.